Chapter 6 & 7


 Read Chapter 6 – Global Market Planning and Chapter 7 – Global Market Entry Modes.

  • View the videos associated with each chapter
  • Prepare detailed outlines of Chapter 6 and Chapter 7. with a thesis statement

 Chapter 6 – Core Principles of International Marketing (wsu.edu) 

 Chapter 7 – Core Principles of International Marketing (wsu.edu) 

 The Global Marketing Mix – Internationalisation – Global Marketing – YouTube 

Similar Posts