As you’ve seen from the course material this week and last week, developers have different approaches to selecting markets for acquisition and development. But regardless of the approach, the most successful developers have one thing in common: they’re data driven, and they’re always on the lookout for the next opportunity.
One way of monitoring the top markets in the US is by subscribing to the STR Lodging Review. Using page 5 of the January 2018 edition of the Lodging Review (.pdf), January 2018 edition of the Lodging Review (.pdf), – Alternative Formats discuss which markets you think a hotel developer may want to explore further and WHY. Please use the data to illustrate why the market may be worth exploring.