In preparation for this blog, review the following resources:

  1. The Impact of Cause Marketing on Consumer Behavior and Brand Messaging
  2. Blake Mycoskie

Many retailers and brands in the industry are now using cause marketing as a way to identify with their customers. Define and examine cause marketing as another trend in the marketplace.

Specifically, considering the biography of Blake Mycoskie (founder and chief shoe giver of TOMS Shoes), can you think of any other cause marketing by retailers and/or brands in the industry?

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