The advertising experience

Page 279-280

The Advertising Experience

#1 – Why is planning so important for the success of brand messages? How did planning help Mountain Dew to evolve not only its ads and other promotional activities , but its core identity ?  Answer the  questions thoroughly, 1 typed page minimum combined.

#4 ( Mountain Dew)–  Mountain Dew has opened an association with extreme sports and youth since the early 1990s and this strategy continues to be successful for the brand.What cultural or societal trends must the brand monitor in order to know how how to communicate with its audience ?Does its image also growth  possibilities?If so, in what ways ?How might it circumvent these limits ? Answer the multiple questions thoroughly, 1-2 typed pages minimum required.

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