DISCUSSION POST – 2 Questions – Bud Light is ailing

Please read the PDF File, and answer the following 2 Questions:

1. Despite award-winning advertising, Bud Light’s sales volume and market share have been declining for over a decade.  What are three possible reasons why?

2. Should InBev management continue to pursue its “line extension” strategy for Bud Light, or should they “double down” on the beer category and resist launching more Bud Light extension? Support your opinion.

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