Name: ___________________________________ Score: _____________
Rubric for Final Project
Criteria Level of Achievement
Content Excellent
(16-20 pts)
Satisfactory
(12-16 pts)
Unacceptable
(8-12 pt)
1.Content &
Details
The business plan was presented
in great detail and thoroughly
explained in each section.
The business plan was
generally presented in
detail and explained in
each section.
The business plan was
presented in detail in
some sections.
2.Ideas &
Creativity
The business plan was highly
innovative and provided clear
implementation plan with
supportive evidence.
The business plan was
innovative and provided
implementation plan.
The business plan was
not clear without much
detail of the
implementation plan.
Written
Communication
Excellent
(7-8 pts)
Satisfactory
(5-6 pts)
Unacceptable
(3-4 pt)
1. Organization Written work is well organized
and easy to understand.
Sections of the plan are marked
with appropriate headings.
Tables and charts are
appropriately used and easy to
understand, and contribute to
the ease of understanding
financial assumptions and
calculations.
The organization is
generally good, but
some sections seem out
of place or are missing.
Tables and charts are
included, but are
difficult to understand
(e.g., poorly labeled).
The plan is
disorganized to the
extent that it prevents
understanding the
content. There are no
headings. Financial
assumptions are
missing, inconsistent.
2. Writing Style The plan has a writing style
that is uniform throughout the
paper and appropriate for this
type of written project. There
are no inconsistencies in font
or font size.
The writing style lacks
uniformity at times and
is not always
appropriate for a
marketing plan. There
is some indication of
issues with changing
font or inconsistent
font size.
Plan is clearly plagued
by inconsistent use of
fonts, font sizing and
generally messed up
formatting in the
writing.
3. Grammar,
Spelling, and
Formatting
The plan has been thoroughly
spell-checked and proofread.
There are no to almost none
grammatical or spelling errors.
There are no formatting errors.
There are a few
spelling and/or
grammatical errors.
There are one to three
formatting errors.
There are frequent
misspelled words,
serious grammatical
errors, and formatting
errors, indicating that
time was not taken to
spell-check and
proofread.
4. References Material used in the writing of
the chapter taken from external
sources is appropriately
referenced both within the
document and on a reference
page.
Some material taken
from external sources
is not referenced, either
in the text or on a
reference page.
No references in the
text or on a reference
page are provided,
although it is obvious
that material from
external sources has
been used.
5. Consistency
with Excel
template – in
Ch. 4
Overall, the written
communication of the financial
assumptions provides a
thorough overview of the Excel
spreadsheet and numbers
match in all areas.
Many aspects of the
chapter convey a sense
of financial
assumptions but there
are some written
communication
problems and/or
problems with numbers
and there are areas
where the chapter does
not match the Excel
spreadsheet.
The chapter lacks any
sense of
professionalism and
does not match the
Excel spreadsheet in
major ways resulting in
lack of information to
judge financial
statements or business
viability.
